Customer-friendly: New nametags will sharpen the customer service image of officers

New badges allowing the public to identify police officers by name instead of their UI number will be introduced by month's end.

Made of high quality polythene, Force Management has directed the new badge be issued to each Force member, including Auxiliaries, and be worn by officers on indoor duties from April 29.

The move marks the first time that all officers will have their names on display, boosting their image and making identification easier for the public who know immediately who to contact to follow up on their case.

Support Wing Superintendent (Field) Felix Law Cheuk-hung said the badges made up part of the customer service improvements being undertaken across the Force.

"Having their names on display will give officers more of their due respect, as they will be addressed by name rather than by a number. This will enhance their image as staff of most service-related professions carry name badges as part of their culture of service quality," he said.

The badge was being introduced citing feedback from other badges on trial at North Point, Sau Mau Ping and Sha Tin Stations. It was lightweight, and impact, water and scratch proof. It also sported an eye-catching colour engraving of the Force logo and corporate colours.

"The new badge has a linear opening on the side to allow a name tag made of special water-proof plastic foil to be inserted," SP Law said.

"Name printing will be done by individual formation registries and the computer software for this will be provided as font styles and sizes are standardised."

Names shown on the badges must be:

(a) An officer's full Chinese name as recorded on their warrant card; and, (b) An officer's English name by which they wish to be called (e.g. CHAN Tai-man, Michael CHAN, T.M. CHAN - up to 17 characters).

Some 34,000 pieces of the German-made badges have been distributed to all formations and were now available for collection. Officers in uniform should fix them to the right chest pocket immediately above the pocket flap on the tunic, while those in plainclothes should wear the badge in a conspicuous position on their shirt or jacket. They could be either clipped or pinned on. Two tailor-made slots would be available on uniforms to be issued to officers.

As the badges were not considered a police identity, their introduction would not alter existing orders regarding the need to display a Police warrant card.

North Point Division's Woman Police Constable Chan Ching-yi and PC Lam Ka-lok (pictured) recently tried on the badge and said they were impressed by its design, quality and appearance.

Officers seeking more information can contact SP Law 2860-2541 or his Senior Inspector (Field) Ricky Liu Shing-bun at 2860-2163.

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