Fraud cases account for one-third of all crime in recent years and its ever rising number deserves much concern. The Force will conduct activities against scams in a holistic approach by working closely with different stakeholders with a view to facilitating the public’s access to anti-scam information and freeing them from deception.

By adopting a multi-pronged and innovative publicity strategy, the Anti-Deception Coordination Centre (ADCC) has worked in the form of multi-agency collaboration with various stakeholders in the prevention and combat of fraud. A territory-wide anti-scam campaign with enhanced anti-scam publicity and education was held in mid-November to early December to raise the public’s awareness of fraud. A series of anti-scam activities were also conducted with the active participation of officers from various Regional Crime Prevention Offices (RCPOs) and Police Community Relations Offices (PCROs).

The territory-wide anti-deception campaign comprised two phases. In the first phrase, posters and leaflets with QR codes featuring free air tickets, tickets for theme park and supermarket gift coupons were displayed both online and offline to gauge the public’s alertness and sensitivity to potential fraud veiled in the disguise of discount and special offer. Once the QR code was scanned, members of the public were directed to www.i-got-u.org, an anti-scam website, where five anti-scam videos on four prevalent modus operandi of fraud were available for viewing. Members of the public may join a quiz and collect a gift from the promotion truck after enjoying the videos.

In the second phase, a series of anti-deception publicity initiatives were launched by ADCC, RCPOs and PCROs in various districts. The activities included on-campus and community anti-scam talks, bus and fleet parade, Junior Police Call Clubhouse open day with anti-scam game booths, and distribution of anti-scam stickers. In addition, five anti-scam promotion trucks were deployed to tour around the five land Regions from December 1 to 3. Officers of the Commercial Crime Bureau, together with officers of various districts, community leaders and the Force’s anti-scam mascot “The Little Grape”, broadcast promotional videos and distributed publicity materials.

ADCC hopes to enhance the public’s anti-scam awareness through the series of large-scale anti-scam campaign and encourage all sectors of the community to join hands with the Force in preventing and combating deception.

Chief Superintendent of Commercial Crime Bureau Wong Chi-kwong (third left, back row), Executive Director (Enforcement) of Securities and Futures Commission Christopher Wilson (fourth left, back row) and their colleagues promote anti-scam messages to the public.

Anti-scam publicity item is distributed to a member of the public.

Officers explain anti-scam messages to senior citizens.

Anti-scam mascot of the Force “The Little Grape” visits schools to promote anti-scam messages.

The Force sets up large anti-scam advertisements at the tunnel entrance to enhance the public's awareness of anti-deception.

ADCC arranges five anti-deception promotion trucks to tour various districts for anti-scam publicity.