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The Force was invited to participate in the “TSTE Festive Illuminations 2024” organised by the Tsim Sha Tsui East Property Developers Association (TSTEPDA). The Public Relations Wing (PR Wing) produced a series of decorations themed with “Little Grape Bling Bling@TST East” between November 28 and December 29, 2024 for citizens to take photos and share them with people around them so that anti-deception awareness could be disseminated.
“The Little Grape” art installations placed in 18 different scenarios transformed the Tsim Sha Tsui Promenade into the one-of-a-kind “Little Grape Lane”. PR Wing also installed six Christmassy huts at which citizens could collect stamps and create their own Christmas cards for sending regards to their relatives and friends. The wall prepared for well-wishers and other festive decorations inside the Empire Centre were hotspots for citizens to take photos. The event was met with great enthusiasm, as citizens stamped nearly 200 000 Christmas cards in total.
Moreover, “The Little Grape” animated short film (Christmas edition) debuted on the exterior wall conjoining Tsim Sha Tsui Centre and Empire Centre. Citizens could witness in person the biggest-ever Christmas story featuring “The Little Grape” on the 4 000-square-metre facade. The footbridge over Mody Road also changed into a new outfit with different Christmassy ornaments to make it a popular photo-worthy spot of “The Little Grape”.
To further promote anti-deception awareness, a life-size “Little Grape” appeared at the “X’mas Carnival@TSTE” organised by TSTEPDA on December 14 and 15, 2024. Citizens accomplishing designated missions were gifted souvenirs and treated hot drinks. The event was followed by online celebratory events between December 20 and 27, 2024. The first 60 citizens completing the specified task every day were entitled to a commemorative “The Little Grape” souvenir.
