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New name badges boost image and public service
Officers by name, not by number
For the first time ever, officers are to have their names on display with new identification badges set for commissioning as part of the Force's customer service improvements. Here, Superintendent Field Support Felix Law displays the badges soon to be distributed. |
 Designer label: SP Felix Law shows how the badge will look on officers' uniforms |
Officers will no longer be referred to as PC XYZ thanks to new name badges due for delivery this month.
The move marks the first time all officers have their names on display, boosting their image and making identification easier for the public who know immediately who to contact to follow up on a case.
The badges make up part of the customer service improvements being undertaken across the Force.
Superintendent Field Support Felix Law Cheuk-hung said: "One of the main reasons for the badge is to enhance the image of the officers so they will not be addressed or identified by the public as simply a number. Having their names on display will give officers more of their due respect.
"Also, staff of most service-related professions carry name badges which are fundamental to a culture of service quality.
"Consideration is being given in allowing all officers to wear the badge, be they Uniform Branch, Crime, plain clothes, working indoors, outdoors, or whatever. It's one design for everyone."
Measuring 66 by 26 millimetres, the tags have been designed taking into account staff feedback on improving previous designs.
It features an impact-resistant metal and plastic housing, it is lightweight and can be either clipped or pinned onto uniforms and shirts.
Names are printed onto water-proof labels which can be easily prepared by formations themselves.
Using a laser printer and allocated computer software, the labels will have standardised fonts ensuring uniformity across the Force.
It also has an eye-catching colour engraving of the Force logo, and the badges sport the Police corporate colours.
The 30,000 German-made badges are expected to be delivered this month and distributed soon after.
Further details and photos of the badges are available on POINT, under Support Branch.
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