Global Road Safety Ambassador and movie star Michelle Yeoh said at a press conference on September 3 that drivers, by adopting the "3C Driving Principles", should exercise due "Care" on the road; show great "Concern" for safety and other road users' rights, and make a "Commitment" to be a responsible driver.

Renowned racing driver, Darryl O'Young, Cantopop Singer Leo Koo, local artistes Karena Lam and Lee Shan-shan also appealed to the public to follow three key road safety messages: "If you drink, don't drive"; "Watch out for elderly pedestrians" and "Be a safe cyclist". Celebrities also encouraged the public to support the "Responsible Drivers Campaign" by joining up through the Internet at www.3cdrivers.hk and via Facebook.

With the support of drivers from all sectors, RSC Chairman, Deputy Commissioner (Operations) Yam Tat-wing, accompanied by Commissioner for Transport, Mr Lai Yee-tak, and Chairman of the Road Safety Campaign Committee, Mr Lawrence Yu Kam-kee, officiated at the "2009 Annual Road Safety Launching Ceremony cum Responsible Drivers Pledging Ceremony" at Citywalk, Tsuen Wan, on September 27. It was announced at the ceremony that in less than one month over 780 drivers had used the website and Facebook to register as 3C drivers.

In his opening speech, Mr Yam praised various sectors of the public for supporting the promotion of road safety, which had resulted in a reduction of traffic accidents in the first eight months of this year. He hoped that introduction of the "3C Driving Principles" would spread road safety messages to every household so that the momentum of the promotion would be maintained for Hong Kong's road safety vision: "Zero Accidents on the Road".

Mr Yam, accompanied by other officiating guests, celebrities, and members of the Road Safety Patrol, later led the participants to pledge to become "3C Responsible Drivers" and uphold the "3C Driving Principles".

The Road Safety Launching Ceremony attracted over 800 participants, including representatives of various transport trades and members of the Road Safety Patrol. Key road safety messages were disseminated through interactive games and live performances.

The campaign will run for 10 months and the RSC will continue to use interactive multimedia to publicise road safety messages. Members of the public can access updated information by using the "3C Drivers" Facebook forum. Members of the public may register as a "3C Responsible Driver" at www.3cdrivers.hk.

Global Road Safety Ambassador; Michelle Yeoh, Chairman of the Road Safety Committee; Yu Kam-kee, Traffic Branch Headquarters Chief Superintendent, Mike Demaid-Groves, and guests sign up for the Responsible Drivers Campaign

Deputy Commissioner (Operations) Yam Tat-wing, in his capacity as Chairman of the Road Safety Council, leads the participants to pledge to become responsible drivers

Mr Yam and his movie star brother Yam Tat-wah team up to support the Responsible Drivers Campaign

These kids are eager to drive road safety home to their peers

Mr Yam praises various sectors of the public for supporting the promotion of road safety